Building Lasting Relationships in Real Estate

May 08, 2024

Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel" - by Maya Angelou, an acclaimed American poet, storyteller, activist, and autobiographer.


Thursday’s Virtual Coffee:
We’ve watched all the leads that get passed in the fb group and it’s between 30-50 every day. We often wonder what happens with those leads and if anyone follows up. We’ve found a way for you to KNOW exactly what’s going on with them and to have a standard referral agreement in place. Come check it out as this week’s special guest explains to you how it will work.

Register below to meet new people, gain referrals, expand your business partners, sharpen your skills and so much more!


Virtual Coffee Replay

In case you missed last week’s Virtual Coffee, it was about “What Great Agents Know”

Watch the replay with one click below!


Networking Riches - TODAY!


You’ve heard from everyone that you NEED to be networking to build your sphere, but has anyone told you what to do before, during and after?It’s ok, we got you! Well, Casey’s got you at his signature event “Networking Riches” that starts NOW! You may have missed the first couple of minutes, but go register and jump in now.

You'll learn:

  • Practical tips for building lasting relationships
  • Proven strategies to turn connections into clients
  • The right way to network (without feeling pushy!)

This event will help you:

  • Grow your business by attracting new clients
  • Save time with efficient networking strategies
  • Build connections that last a lifetime

Register with the button below!


Brokerage Breakdown: FRIDAY

Come learn about the differences between the traditional brick & mortar brokerages and the cloud based models. You’ll gain a clear, comparative understanding of different brokerage models available today, directly influencing their career trajectory and earning potential. This session is especially valuable as we'll highlight the unique benefits, such as advanced support systems, competitive commission structures, and innovative marketing tools. By joining us, realtors can enhance their professional growth and operational efficiency, positioning themselves for greater success in an increasingly competitive market.



Beyond Transactions: Building Lasting Relationships in Real Estate
In a world driven by quick sales and immediate results, it's easy to forget that real estate, at its core, is about people. The most successful agents aren't just great at closing deals—they're experts at building relationships. Today, let's explore how you can cultivate meaningful connections that last far beyond the closing table.

Cultivate Genuine Connections

The foundation of any lasting relationship is authenticity. When you meet a client, think of them as a potential lifelong friend. Get to know them personally—what drives them, what concerns them, and what dreams they harbor. This isn't about making a sale; it's about understanding how you can genuinely assist them on their journey, whether they're buying their first home or selling their family estate.

Add Value Consistently

Adding value doesn't stop when the deal is done. Continue to be a resource for your clients. Send them market updates, invite them to community events, or simply drop them a note to see if they need anything. Consider creating a monthly newsletter that provides valuable insights into real estate trends or maintenance tips. Your goal is to be the first person they think of when they—or someone they know—need real estate advice.

Stay Top of Mind

In the age of information overload, staying top of mind is crucial. Leverage social media to share useful content, celebrate milestones, and showcase your community involvement. Engage with your clients' posts and keep the conversation going. Remember, consistency is key. Regular interaction, even if it's just a comment or a like, keeps you visible and relevant.

Action Items:

Schedule Regular Check-ins: Set a reminder to reach out to your past clients regularly. A quick call or email asking if they need any help with their property can go a long way.

Create Informative Content: Whether it’s a blog post, a video, or a simple infographic, create content that addresses common client questions and concerns about real estate. Share this content across your networks to remind your clients of your expertise and dedication.

Personalize Your Communications: Whenever you communicate with clients, make it personal. Reference previous conversations, personal details they've shared with you, and updates relevant to their specific situation. This personal touch shows that you care about them as individuals, not just as transactions.

Building and maintaining relationships in real estate isn't just good practice—it's essential to a long and successful career. By focusing on the human aspect of each transaction, you're not just selling properties; you're enriching lives and building a community.


As you probably know, we’ve been discussing different niche markets each week and this week, we want to focus on Golf Course Properties!

Teeing off in the real estate market? It’s not just about selling houses; it’s about selling a lifestyle—the kind that comes with a guaranteed view of the 18th hole and a golf cart in every driveway. Here are three fun and effective ways to grow your golf course community real estate business:

Host a 'Meet Your Neighbors' Tee Time: Organize a golf event exclusively for potential buyers. What better way to introduce them to life in a golf course community than by giving them a taste of the action? Set up a friendly tournament or a casual play day with refreshments. It's a perfect opportunity for clients to experience the community vibe, meet future neighbors, and literally, get a feel for the turf. Bonus points if you can arrange a quick golf clinic with a local pro to spice up the day and improve their swings!

Create a Hole-in-One Homebuyers Guide: Develop a specialized buyer’s guide that covers the perks of living in a golf course community. Highlight things like clubhouse amenities, landscape maintenance perks, and, of course, the unlimited access to the greens. A well-crafted, visually appealing guide can help clients visualize the serene and luxurious lifestyle that awaits them. Distribute these guides during open houses or as a downloadable PDF from your website to capture the interest of golf enthusiasts browsing online.

Leverage Local Golf Events for Networking: Get involved in local golf tournaments, charity matches, and other golf-related events. These are golden opportunities for networking and promoting your properties. Set up a booth, sponsor a hole, or even host a small cocktail after the event. Use these occasions to hand out branded merchandise that will keep your contact information handy the next time they think about buying a home on the greens.

With these engaging strategies, you’re not just selling properties; you're offering a gateway to a dream lifestyle. Now, let’s get swinging and make your mark in the golf course real estate niche!


Ray is also the host of "The Inner Circle" podcast, a series dedicated to exploring unique insights and sharing impactful stories in the world of real estate and personal growth.

We are looking for top producers, team leaders, influencers in the real estate space and business builders to be featured on our podcast and streaming TV series, The Inner Circle.


  • Streaming: Video, about 30 minutes
  • Recording Date: We can adjust to accommodate your schedule.
  • Location: In studio or remote option

The Inner Circle is committed to showcasing the best in the industry, offering our audience access to the minds of those who shape the future of real estate.

Please let us know if you’re interested, or if there’s someone else in your team we should speak with to coordinate. We look forward to the opportunity of featuring you and sharing your insights with our engaged listeners.



Be on the lookout for Friday’s newsletter, The Junk Drawer. This newsletter embraces the eclectic and the unexpected. The Junk Drawer is where you'll find a variety of content that doesn't necessarily fit into the other newsletters but is too good to miss. From interesting tidbits to unique insights, this newsletter promises diversity in content, delivering surprises that entertain and inform.

Takeaway Thought:

As we wrap up this edition of IMPACT, we leave you with a thought to ponder: What’s one thing you did really well so far this week?

Our facebook group: HERE

Our website: HERE

Jump into our group and say hi to us! Drop us a line—we're here to support you on your real estate journey.

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie

[email protected] 


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